Types of data collected
Among the types of personal data that this application collects, by itself or through third parties, there are cookies, usage data, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and email address.
The personal data may be freely provided by the user, or, in case of usage data, collected automatically when using this application.
Users are responsible for any third-party personal data obtained, published or shared through this application and confirm that they have the third party’s consent to provide the data to the owner.
Mode and place of processing the data
Methods of processing
The data controller processes the data of users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data.
The data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the data controller, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by the owner. The updated list of these parties may be requested from the data controller at any time.
The data is processed at the data controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the data controller.
The data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the user can always request that the data controller suspend or remove the data.
The use of the collected data
The data concerning the user is collected to allow the owner to provide its services, conducting customer research or surveys, as well as for the following purposes: remarketing and behavioral targeting, interaction with external social networks and platforms, analytics and advertising. The personal data used for each purpose is outlined in the specific sections of this document.
Detailed information on the processing of personal data
Personal data is collected for the following purposes and using the following services:
Data collected through surveys will be used solely for the intent of internal improvement and process refinement within Sockeye. The surveys may be anonymous, or email information collected automatically depending on the survey content. Sockeye utilizes a couple of third-party tools for collecting survey information, which includes (but is not limited to): Microsoft Dynamics 365 Customer Voice; SurveyMonkey.
This type of service allows user data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this application, possibly based on user interests, location, and behavior.
This does not mean that all personal data are used for this purpose. Information and conditions of use are shown below.
Facebook Audience Network (Facebook, Inc.)
Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook’s use of data, consult Facebook’s data policy.
This application may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience network service. One of the ways the audience network shows ads is by using the user’s ad preferences. The user can control this in the Facebook ad settings.
The services contained in this section enable the owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this application, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network.
Google AdWords conversion tracking (Google Inc.)
Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this application.
Facebook Ads conversion tracking (Facebook, Inc.)
Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this application.
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this application. The interaction and information obtained through this application are always subject to the user’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when users do not use it.
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Remarketing and behavioral targeting
This type of service allows this application and its partners to inform, optimize and serve to advertise based on past use of this application by the user. This activity is performed by tracking usage data and using cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this application with the Facebook advertising network.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this application with the Facebook advertising network.
LinkedIn Remarketing (Microsoft Corporation)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Microsoft Corporation that connects the activity of this application with the LinkedIn advertising network.
The user’s personal data may be used for legal purposes by the data controller, in court or in the stages leading to possible legal action arising from improper use of this application or the related services. The user declares to be aware that the data controller may be required to reveal personal data upon request of public authorities.
Additional information about User’s Personal data
System logs and maintenance
For operation and maintenance purposes, this application and any third-party services may collect files that record interaction with this application (system logs) or use for this purpose other personal data (such as IP Address).
Information not contained in this policy
More details concerning the collection or processing of personal data may be requested from the data controller at any time.
The rights of users
Users have the right, at any time, to know whether their personal data has been stored and can consult the data controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the data controller at the contact information set out above.
This application does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.