FLYNTLOK + SAGE INTACCT CASE STUDY: 


From Green Screens to $110M: How a Heavy Equipment Dealership Modernized with Flyntlok + Sage Intacct

The Challenge Heavy Equipment Dealers Face with Legacy Dealer Management Systems

When Sean McLaughlin bought Craig Taylor Equipment, the 60-year-old dealership was running on a green-screen IBM system with just two email addresses in the entire company.

“There was no visibility. We couldn’t see what was selling, what was rented, what was serviced. It was like flying blind,” - Sean McLaughlin, CEO of Craig Taylor Equipment

The business was stagnant. Customer expectations had eroded over time, and the dealership—like many construction equipment dealers—had fallen into what Sean calls ‘the tyranny of low expectations.’ Outdated systems made it nearly impossible to deliver the speed, transparency, and experience modern buyers expect.

Craig Taylor Equipment Website

The Turning Point: Build or Buy? 

As a highly-experienced tech entrepreneur, Sean set out to find a modern Dealer Management System (DMS) to replace the legacy system. After months of demos, he came to a startling conclusion:

“Every DMS I evaluated lacked the modern technology, usability, and reliability I expected. I couldn’t justify the time or investment—so I decided to build my own.” – McLaughlin

He brought in another developer, and within six months, they had the first version of Flyntlok up and running inside the dealership. It immediately brought visibility into parts, rentals, service, and sales. Manufacturer reps visiting the store started asking, “What software are you using?”

Dealers across the country started calling.

“Every DMS I evaluated lacked the modern technology, usability, and reliability I expected. I couldn’t justify the time or investment—so I decided to build my own.” – Sean McLaughlin

Flyntlok Dealer Management Software

Why Flyntlok + Sage Intacct

Flyntlok is a modern, cloud-based dealer management system built from the ground up to modernize the four pillars of daily dealership operations: Parts, Service, Sales, and Rentals.

Unlike most legacy DMS platforms—which offer no CRM or rely on clunky third-party bolt-ons—Flyntlok includes a fully embedded CRM, purpose-built for how equipment dealers sell. From tracking inbound leads to generating fast, accurate quotes and managing follow-ups, it’s fully integrated into the day-to-day workflow.

Flyntlok DMS Mockup

“Traditional systems ignore the top of the funnel. Flyntlok includes an embedded CRM that tracks every lead, quote, and follow-up—so nothing falls through the cracks.” – McLaughlin

Then came a critical decision: don’t build accounting into the platform.

Instead of forcing Flyntlok to manage financials, Sean chose to partner with Sage Intacct, a best-in-class cloud accounting system. Sage Intacct was the perfect complement to Flyntlok’s DMS platform for construction and heavy equipment dealerships. The integration—co-developed with Sockeye—delivers a seamless connection between daily dealership operations and enterprise-grade financial management.

Sean McLaughlin Flyntlok CEO

"Why build a weaker version of something that already exists? We wanted best-in-class accounting, not a DMS bolt-on."

Sean McLaughlin, CEO of Craig Taylor Equipment and Flyntlok

With Sage Intacct, Craig Taylor Equipment gained real-time visibility into financial performance across every dimension of the business. They now track P&Ls by location, salesperson, brand—even individual equipment units by serial number. The result: deeper insights, cleaner reporting, and the ability to provide OEMs like John Deere or Bobcat with brand-specific income statements at the push of a button.

From Outdated Systems to Operational Excellence:
A Heavy Equipment Dealer’s Turnaround

Revenue scaled from $19 million to over $110 million—fueled by better visibility and smarter decisions.

Leadership gained real-time insight into performance by location, brand, product line, and salesperson.

The accounting team finally had a system they could rely on—purpose-built for clarity, speed, and real financial reporting.

Modern tools made it easier to attract and retain the next generation of dealership talent.

The new tech stack didn’t just improve workflows, it also reshaped the entire culture of the dealership.

That shift—from relying solely on financial statements to tracking forward-looking KPIs—was a turning point. With real-time data from Flyntlok and Sage Intacct, the team began monitoring metrics like quote velocity, rental utilization, service cycle time, and parts performance across all locations.

“We stopped running the business from a balance sheet and started managing it through real-time KPIs. That’s how you create momentum.” - McLaughlin.

How Flyntlok and Sage Intacct Work Together to Power Heavy Equipment Dealerships

What makes this stack so powerful?

  • Built for dealers. Flyntlok was designed inside a dealership—not in a boardroom.
  • Separate but connected. Flyntlok handles operations. Sage Intacct handles accounting. Each system does what it does best.
  • Deep visibility. Track performance by branch, equipment, brand, or salesperson.
  • Cloud-native. No servers, no clunky updates—just real-time access from anywhere.
  • Automated financial processes. Sage Intacct eliminates the manual reconciliation work typical in legacy systems, freeing your accounting team to focus on strategy, not spreadsheets.
  • Modern recruiting edge. Young talent won’t work on green screens. This is the system that helps you hire and keep great people.
  • Customer-ready. SMS updates, online quoting, and transparent service communications are built-in.
Flyntlok and Intacct Integration Diagram

What’s Possible for Your Dealership?

Craig Taylor Equipment is proof that modern systems drive real results. And you don’t need to build your own platform to get there.

If you’re stuck with outdated tools, bloated QuickBooks setups, or fractured workflows—it’s time to upgrade your dealer stack.

This is the only DMS that actually feels like it was built in the last decade.

Sean McLaughlin | Craig Taylor CEO

See Flyntlok + Sage Intacct in Action

When prospects want to understand what Flyntlok can do, Sean doesn’t show a prebuilt demo. Instead, he logs into his live dealership system. See real-time quoting, rentals, parts, service activity, and financial reporting, live from a $110M operation. See for yourself.

Let us help you modernize.

EXECUTIVE SUMMARY

Company: Craig Taylor Equipment

Industry: Construction & Heavy Equipment Dealership

Locations: 5 (Alaska)

Results With Flyntlok + Sage Intacct

Before: $19M in revenue, legacy mainframe system, fragmented tools, zero visibility

After: $110M in revenue, cloud-based DMS + GL, real-time data, modern customer experience